Prosecco Greening

  • Luigino Barisan, Vasco Boatto, Eugenio Pomarici, Riccardo Vecchio
  • Agriculture and Agricultural Science Procedia, January 2016, Elsevier
  • DOI: 10.1016/j.aaspro.2016.02.065

Taking part in sustainable practices: evidence from Prosecco Superiore Docg wine companies

What is it about?

How to ensure sustainable development in vine and wine sector is an important element at territorial levels (enterprise, wine district and regional community). Can we still use existing and traditonal territorial models or we need more advanced sustainable models or something else? Can wineries incorporate sustainability practices into new framework of wine sustainable development? Before attempting to answer these questions, we have used 130 self-completed, structured questionnaire on wineries in the Prosecco Superiore Docg area. Based on the previous data we grouped wineries according to the variable presence or absence of a sustainability plan.

Why is it important?

The case of the Prosecco Superiore Docg can be exemplary of the power of positive spill-over effects as recent literature has demonstrated that a core success factor in spreading sustainable practices is local players’ networking capacity.


Dr Luigino Barisan
University of Padova

Future research should take a closer look at the real motivations of owners and managers to embrace sustainability practices, through qualitative methods that more effectively elicit personal values and perceptions. However, I hope you find this article thought-provoking in both developing and protecting a wine economy and get improvement over that.

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