What is it about?
The chapter provides an overview of prevalent consumer food choice models that are used to describe and predict consumer demand. The Engel-Blackwell-Miniard model, a Stimulus-Organism- Response model as well as Grunert's Total Food Quality Model describe relevant factors that influence food choices.
Photo by Nathália Rosa on Unsplash
Why is it important?
I discuss current theoretical challenges and contemporary developments regarding the clean label trend. Labels such as “healthy,” “free from artificial additives,” and “organic agriculture” have gained increasing importance for consumers, strongly influence buying decisions, and are consequently of importance to marketing managers.
Read the Original
This page is a summary of: Introduction to Consumer Food Choices, January 2020, Elsevier, DOI: 10.1016/b978-0-12-817792-1.00002-2.
You can read the full text:
The following have contributed to this page