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This page is a summary of: Export marketing of India's new manufactures, International Journal of Research in Marketing, January 1987, Elsevier, DOI: 10.1016/0167-8116(87)90018-8.
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Dholakia and Sinha: An early qualitative study of retailing in India... Many years after this article...!!
Putting the article on maufacturers and the much later article on retailing in India creates a time warp ... changes way back then could not quite have anticipated changes that occurred in the 21st century.
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