From social psychology to political economy: A model of energy use behavior

  • Ruby Roy Dholakia, Nikhilesh Dholakia, A.Fuat Firat
  • Journal of Economic Psychology, September 1983, Elsevier
  • DOI: 10.1016/0167-4870(83)90004-1

A pioneering look at the idea of "choicelessness" in seemingly free-to-choose settings

What is it about?

Although this article is about energy use and choices in the energy sector, the core idea of how "choicelessness" arises in complex social-political-economic settings is presented clearly in this paper.

Why is it important?

With a lapse of 3+ decades, the ideas of choicelessness are now finally getting attention across a variety of disciplines. The authors of this article are also gearing up to revisit these ideas in the 21st century context.


Dr Nikhilesh Dholakia
University of Rhode Island

With the political quagmire of public (in)action toward global climate change and the role of fossil fuel energy sources in these matters, this article is of great current interest.

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The following have contributed to this page: Dr Nikhilesh Dholakia