What is it about?

By late 1980s and early 1990s, work on technology-markets-consumers led by Ruby Roy Dholakia had shown that information technologies were ushering in major transformative impacts. This paper, a pioneering one, outlines and conceptualizes the emerging forces of tech-driven changes.

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Why is it important?

While this paper has had external impact, its massive impact has been internally at the University of Rhode Island (URI); where the research on tech-markets-consumers under the direction of Ruby Roy Dholakia and supported by Nikhilesh Dholakia has led to a very significant stream of research, as evidenced in the Google Scholar pages of the two authors.


In the 2nd decade of the 21st century, the tech changes from mobile, virtual, and always-everything connected settings seem to be mind-numbing. It is very useful in such turbulent times to revisit and robust and classic framing of transformations outlines in this paper.

Dr Nikhilesh Dholakia
University of Rhode Island

Read the Original

This page is a summary of: The changing information business, The Columbia Journal of World Business, January 1995, Elsevier, DOI: 10.1016/0022-5428(95)90028-4.
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