What is it about?

Hotel managers who run daily operations and interview new employees play a vital role in gender equality. Based on the theory of planned behaviour (TPB), this paper examines the factors that affect hotel managers' intentions to hire females. Furthermore, this paper integrates gender attitudes into the TPB framework.

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Why is it important?

The last few years have borne witness to a rising trend toward the empowerment of women in general, and in tourism industries particularly. This is a goal of national importance in several countries. Egypt is the first country in the world to launch the ‘Gender Equality Seal’ for the tourism sector, which was developed in cooperation with the National Council for Women and the United Nations Development Program. It is clear that the role of women in Egyptian culture is already in a stage of significant transformation. By addressing the predictors that influence the hiring intention of managers, a greater percentage of women can be represented in the workforce.


Given these growing pressures to achieve gender equality in the workplace, on both country and also industry levels, a possible conflict might arise between the ongoing policy reforms and the attitudes of managers at the operational level. To manage/avoid this possible conflict, it is important to understand the underlying elements of hiring or not hiring females from a hoteliers' perspective.

Dr Sayed Elhoushy
Queen Mary University of London

Read the Original

This page is a summary of: Hotel managers' intentions towards female hiring: An application to the theory of planned behaviour, Tourism Management Perspectives, October 2020, Elsevier, DOI: 10.1016/j.tmp.2020.100741.
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