What is it about?
This article studies how fake online reviews are written. To delve deeper, it further investigates the role of individuals’ cognitive style—the way one gathers, processes, structures, and applies information.
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Why is it important?
Extending prior research that has mostly focused on the detection of fake online reviews, this paper explores a more fundamental yet hitherto-unanswered question: How do people go about creating fake reviews in the first place?
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This page is a summary of: Understanding online fake review production strategies, Journal of Business Research, February 2023, Elsevier,
DOI: 10.1016/j.jbusres.2022.113534.
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