What is it about?

Fake online reviews are not always more exaggerated than those that are authentic.

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Why is it important?

This paper busts the myth that fake reviews are always more exaggerated than authentic ones. This new and counter-intuitive finding suggests that we should not solely rely on the conventional wisdom of avoiding reviews that appear too good/bad to be true while browsing websites such as TripAdvisor.

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This page is a summary of: Exaggeration in fake vs. authentic online reviews for luxury and budget hotels, International Journal of Information Management, February 2022, Elsevier, DOI: 10.1016/j.ijinfomgt.2021.102416.
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