What is it about?
Mobile payment is receiving growing attention globally, from consumers to merchants, as an alternative to using cash, check, or credit cards. The potential of this technology is enormous. This study aims to identify the main determinants of mobile payment adoption and the intention to recommend this technology.
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Why is it important?
We advance the body of knowledge on this subject by proposing an innovative research model that combines the strengths of two well-known theories; the extended unified theory of acceptance and use of technology (UTAUT2) with the innovation characteristics of the diffusion of innovations (DOI), with perceived security and intention to recommend the technology constructs.
Perspectives
For researchers this study provides a basis for further refinement of individual models of acceptance. For practitioners, understanding the key constructs is crucial to design, refine, and implement mobile payment services, applications, and products that achieve high consumer acceptance, value, and high rates of positive recommendations in social networks.
Goncalo Baptista
Universidade Nova de Lisboa
Read the Original
This page is a summary of: Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology, Computers in Human Behavior, August 2016, Elsevier,
DOI: 10.1016/j.chb.2016.03.030.
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