Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective

  • May Lwin, Jochen Wirtz, Jerome D. Williams
  • Journal of the Academy of Marketing Science, February 2007, Springer Science + Business Media
  • DOI: 10.1007/s11747-006-0003-3

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http://dx.doi.org/10.1007/s11747-006-0003-3

The following have contributed to this page: Jochen Wirtz and Professor May O. Lwin