What is it about?
This paper uses citation analytics to overview the most significant contributions to the field.
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Why is it important?
The method is important as it provides an empirical way of determining influence
Perspectives
This is a rather technical article.
Associate Professor Martin Davies
University of Melbourne
Read the Original
This page is a summary of: Journal of the Academy of Marketing Science 1973–2018: an analytical retrospective, Scientometrics, March 2019, Springer Science + Business Media,
DOI: 10.1007/s11192-019-03080-5.
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