User reactions to search engines logos: investigating brand knowledge of web search engines

Bernard J. Jansen, Lu Zhang, Anna S. Mattila
  • Electronic Commerce Research, October 2012, Springer Science + Business Media
  • DOI: 10.1007/s10660-012-9101-0

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http://dx.doi.org/10.1007/s10660-012-9101-0

The following have contributed to this page: Dr Bernard (Jim) J. Jansen