The Entropic Consequences of Marketing Actions: A Systems View

  • Nikhilesh Dholakia, Steven Lysonski
  • January 2015, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-16946-0_92

Marketing... and business... is often entropic (Jeremy Rifkin is right...!!)

What is it about?

Work by Nikhilesh Dholakia and Steven Lysonski when both were at the University of Rhode Island... we should revisit this important but still neglected direction...

Why is it important?

Entropic processes are inherently draining, debilitating, destabilizing... yet, most business-policy decisions ignore these..!!

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The following have contributed to this page: Dr Nikhilesh Dholakia