What is it about?

Work by Nikhilesh Dholakia and Steven Lysonski when both were at the University of Rhode Island... we should revisit this important but still neglected direction...

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Why is it important?

Entropic processes are inherently draining, debilitating, destabilizing... yet, most business-policy decisions ignore these..!!

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This page is a summary of: The Entropic Consequences of Marketing Actions: A Systems View, January 2015, Springer Science + Business Media, DOI: 10.1007/978-3-319-16946-0_92.
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