Marketing... and business... is often entropic (Jeremy Rifkin is right...!!)
What is it about?
Work by Nikhilesh Dholakia and Steven Lysonski when both were at the University of Rhode Island... we should revisit this important but still neglected direction...
Why is it important?
Entropic processes are inherently draining, debilitating, destabilizing... yet, most business-policy decisions ignore these..!!
The following have contributed to this page: Dr Nikhilesh Dholakia