What is it about?

Atayal is a tribe of Taiwanese aborigines whose culture is disappearing rapidly due to a hundred years of colonization. The gungu, literally “weaving box” in the Atayal aboriginal language, is the subject of this study. The purpose of this study is to explore the meaning of cultural objects and to extract their cultural features from Taiwanese aboriginal cultures.

Featured Image

Why is it important?

This study proposes a cultural ergonomic research model to provide designers with a valuable reference for designing a successful cross-cultural product as well as the interwoven experience of design and culture in the design process. This study attempts to illustrate how by enhancing the original meaning and images of Taiwan aboriginal culture features they may be transformed into modern products by taking advantage of new production technology and so fulfill the needs of the contemporary consumer market.


It is strange that as these cultures diminish or vanish altogether their old traditional art pieces become more and more sought by museums and private collectors and consequently become more and more valuable. Beauty is the soul of the artist expressed in her art. Based in strong religious beliefs, tribal arts express that soul very strongly. As others begin to see the beauty of the art and are moved by it, they wish to possess it even without understanding or even knowing the culture behind the art. There are many parallels to these questions and problems everywhere that native cultures are disappearing and their arts and crafts along with them.

Prof. Rungtai Lin

Read the Original

This page is a summary of: A Study of Cultural Ergonomics in Atayal Weaving Box, January 2019, Springer Science + Business Media,
DOI: 10.1007/978-3-030-22577-3_12.
You can read the full text:



The following have contributed to this page