What is it about?
We conduct the study through a conceptual, theoretical research model, classifying born-digital firms on two dimensions: their degree of digitalization and their degree of internationalization.
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Why is it important?
The theoretical contributions of this research are to offer a descriptive approach to the new phenomenon formed by international born-digital firms, and to help develop the corresponding firm typology.
Perspectives
In terms of management, this research suggests a series of strategies used by born-digital companies, strategies that can be helpful in facilitating entrepreneurial opportunities for a leaner internationalization process.
Iustin Vadana
Lappeenrannan Teknillinen Yliopisto
Read the Original
This page is a summary of: The Internationalization of Born-Digital Companies, January 2019, Springer Science + Business Media,
DOI: 10.1007/978-3-030-03931-8_10.
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