What is it about?

Many cross-cultural studies remain ethnocentric and often insensitive to the extent to which their research hypotheses and concepts are shaped by historically deep-rooted discourses and narratives about the self and the other. This article exemplifies this problem by presenting social psychological Western concepts that have become central and misleading in comparisons of so-called "Western" and "Eastern" populations.

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Why is it important?

It is important in the 21st century to develop a sharper awareness of the historical and sociocultural imprint of psychological and social science concepts, as only this can lead to not succumbing too hastily to the harmful consequences of scientific stereotyping.

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This page is a summary of: Stereotypes in social psychology: The “West-East“ differentiation as a reflection of western traditions of thought, Psychological Studies, March 2010, Springer Science + Business Media,
DOI: 10.1007/s12646-010-0002-9.
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