What is it about?

you can simulate unknown customer answers using the methodology described in this paper.

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Why is it important?

to make decisions at the early stage of a product development.

Perspectives

the best work you have ever seen on customer needs assessment

Prof Sharifu Ura
Kitami Kogyo Daigaku

Read the Original

This page is a summary of: Analysis of Kano-model-based customer needs for product development, Systems Engineering, April 2011, Wiley,
DOI: 10.1002/sys.20168.
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