What is it about?
In a pricing field experiment in rural Malawi, we show that the price that leads to the highest adoption of a consumer non-durable product is a deeply discounted (but non-zero) price. Giving the product away for free does not lead to the highest adoption and use of the product.
Featured Image
Read the Original
This page is a summary of: Consumer behavior change at the base of the pyramid: Bridging the gap between for-profit and social responsibility strategies, Strategic Management Journal, April 2014, Wiley,
DOI: 10.1002/smj.2249.
You can read the full text:
Resources
Contributors
The following have contributed to this page
