The Google Online Marketing Challenge: A multi-disciplinary global teaching and learning initiative using sponsored search

Bernard J. Jim Jansen, Mark A. Rosso, Dan Russell, Brian Detlor
  • Proceedings of the American Society for Information Science and Technology, June 2009, Wiley
  • DOI: 10.1002/meet.2008.1450450127

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http://dx.doi.org/10.1002/meet.2008.1450450127

The following have contributed to this page: Dr Bernard (Jim) J. Jansen