What is it about?
This study examined the extended model of Theory of Planned Behaviour in predicting tourists’ intention in seeking medical tourism in Malaysia. The additional variables in this model are perceived risks, perceived benefits and resources availability.
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Why is it important?
By identifying the predictors of tourists’ intention, various parties such as Government, private medical service providers, and medical tourism centres can implement a more comprehensive medical tourism plan to encourage more favourable perception from potential medical tourists.
Perspectives
Currently, Malaysia is one of the top four medical tourism centres in the world which offer various medical treatments, such as heart surgery, organ transplant, plastic surgery, dental treatment, healthcare screening, etc. So writing this article was a great pleasure.
Dr. Krishna Moorthy
Universiti Tunku Abdul Rahman
Read the Original
This page is a summary of: Intention to visit Malaysia for medical tourism using the antecedents of Theory of Planned Behaviour: A predictive model, International Journal of Tourism Research, April 2017, Wiley,
DOI: 10.1002/jtr.2120.
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