Collaborative Marketing in a Regional Destination: Evidence from Central Florida

  • Collaborative Regional Destination Marketing
  • Youcheng Wang, Joe Hutchinson, Fevzi Okumus, Sandra Naipaul
  • International Journal of Tourism Research, February 2012, Wiley
  • DOI: 10.1002/jtr.1871

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http://dx.doi.org/10.1002/jtr.1871

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