What is it about?

This was emerging from Middle East especially GCC nations. We reviewed the above book and commented as follows: Our comment was that many Muslims today are more Arab than Arab themselves in their life styles including conduction businesses. On another note, there was our observation that Women participation is very minimal due to the region being male dominated societies.

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Why is it important?

This was important for potential business and corporate leaders looking forward to conduct business in Arab world.


It was a very good and handy book guiding the potential business community,

Research Professor Dr. Khaliq Ahmad
Putra Business School-UPM-Malaysia

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This page is a summary of: Currents: Book review—The tensions between the Islamic ideal and business practices in the Middle East, Global Business and Organizational Excellence, January 2007, Wiley, DOI: 10.1002/joe.20156.
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