What is it about?
This study assesses whether firms with strong ability of acquiring and using external knowledge improve their performance through innovativeness culture while customer prefereence changes quickly.
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Why is it important?
developing innovativeness culture has been considered as an important resource in improving competitiveness. However, this study does not confirm this view, but presents its contingency value.
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This page is a summary of: How absorptive capacity moderates the value of firm innovativeness in turbulent markets, Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, December 2015, Wiley,
DOI: 10.1002/cjas.1352.
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