What is it about?
This paper investigates how and when technological capability affect the performance effect of strategic orientation on product innovation.
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Why is it important?
Firms should have to align strategic orientation with technological capability in new product development. process.
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This page is a summary of: Strategic orientation and new product performance: The roles of technological capability, Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, January 2014, Wiley,
DOI: 10.1002/cjas.1274.
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