What is it about?

This paper investigates how and when technological capability affect the performance effect of strategic orientation on product innovation.

Featured Image

Why is it important?

Firms should have to align strategic orientation with technological capability in new product development. process.

Read the Original

This page is a summary of: Strategic orientation and new product performance: The roles of technological capability, Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, January 2014, Wiley,
DOI: 10.1002/cjas.1274.
You can read the full text:

Read

Contributors

The following have contributed to this page