What is it about?
Technology synergy has been considered as a key driver of new product success. This study reveals the effect sizes of the paths linking technology synergy to product performance by reviewing the extant research which focuses on the issue.
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Why is it important?
Our study aggregates the extant findings and reveals that technology synergy has an indirect effect on new product performance through product innovativeness and advantage.
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This page is a summary of: Technology Synergy, Product Characteristics, and New Product Performance: A Meta‐Analytic Review, Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, November 2012, Wiley,
DOI: 10.1002/cjas.1230.
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