What is it about?
This article is a systematic literature review (SLR) on artificial intelligence (AI) applications in consumer financial behavior research, highlighting the evolving interface between AI technologies and consumer financial decisions.
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Why is it important?
Drawing on the Theory-Context-Construct-Method (TCCM) review framework, three key research areas have been identified from 89 peer-reviewed journal papers: (1) consumers' acceptance and interaction with AI technologies and their subsequent financial behaviors, (2) use of AI methodologies to investigate consumer financial behavior, and (3) ethical and regulatory challenges associated with the development of AI.
Perspectives
The outlined future research agenda calls for an expansion of theoretical frameworks, exploration of varied financial contexts, and a deeper exploration of the constructs influencing consumer financial behavior. It stresses the need for robust data collection methods in real-world environments and the importance of longitudinal studies to track changes in behavior over time.
Dr. Jing Jian Xiao
University of Rhode Island
Read the Original
This page is a summary of: Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research, Journal of Consumer Behaviour, April 2025, Wiley,
DOI: 10.1002/cb.2497.
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