What is it about?

Matching the adoption of creativity mechanisms and innovation activities with customer demands and regulatory requirements can benefit eco-innovation.

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Why is it important?

Managing employee creativity is an important issue of human resource management practices for innovation. However, strategic HRM practices and eco-innovation literature have paid attention to the creativity mechanisms. Understanding how and when the adoption of creativity mechanisms affects eco-innovation strategy can make contribution to the eco-innovation and SHRM research.

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This page is a summary of: Innovation intensity, creativity enhancement, and eco-innovation strategy: The roles of customer demand and environmental regulation, Business Strategy and the Environment, September 2018, Wiley,
DOI: 10.1002/bse.2232.
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