What is it about?
The importance of pursuing environmental benefits is increasing for firms. This paper explains when firms adopting a proactive strategy are more likely to pursue environmental benefits.
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Why is it important?
This study advances the literature by revealing that the influence of environmental proactivity on the pursuit of different types of environmental benefit depends on market demands and environmental policies.
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This page is a summary of: Sustainability Strategy and Eco-Innovation: A Moderation Model, Business Strategy and the Environment, August 2016, Wiley,
DOI: 10.1002/bse.1926.
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