What is it about?
Consumers and scholars show increasing interest in authenticity in products, services, performances and places. As typically used, authenticity is an attribution which is socially constructed and appears in many domains of social life. The interest in authenticity presumes that its attribution conveys value and emerging evidence agrees. Authenticity, however, carries some very different meanings, including those about classification, morality, craftsmanship, and idiosyncrasy. Parsing these various interpretations requires attention to cultural and historical context. The article explains these various interpretations.
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Why is it important?
Consumers in developed markets today show intensifying and broadening interests in appreciating goods and services that express authenticity to them. Seeking authenticity is a major trend of modern consumption.
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This page is a summary of: Authenticity: Attribution, Value, and Meaning, May 2015, Wiley, DOI: 10.1002/9781118900772.etrds0020.
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