What is it about?
In Ecuador, the belief that Millennials are highly influenced by social pressure is dismissed, even though such influence come from reliable sources, friends, family or external factors such as the media, public, or private organizations, or the government. It seems that the shortfalls faced by young people from Ecuador encourage their self‐confidence, that is to say, the attitude to resolve problems without having to consult others all the time.
Featured Image
Photo by Toa Heftiba on Unsplash
Why is it important?
The results show that millennials from emerging countries such as Ecuador display particular behaviors that do not comply with the stereotypes made by researchers from developed countries. Therefore, research studies like this are relevant because they identify whether the behaviors apply to the region and, based on the results, appropriate actions—such as recruitment, motivation and labor relationship strategies—can be taken.
Perspectives
As the author of this study, I am very glad to have contributed in the understanding that in the case of a developing country like Ecuador, society should promote millennials’ reflexive attitudes towards any goal or initiative to engage them and ensure their participation, rather than assuming that they are going to behave in the way various international social studies have concluded.
Giovanni Lucero-Romero
Universidad Internacional SEK Ecuador
Read the Original
This page is a summary of: Millennials' use of online social networks for job search: The Ecuadorian case, Psychology and Marketing, November 2019, Wiley,
DOI: 10.1002/mar.21292.
You can read the full text:
Contributors
The following have contributed to this page
