What is it about?

Language tourists travel to learn languages. Language learning may be a primary or secondary goal of their trip. In this study, four types of language tourists are presented: the Enthusiasts, the Devoted, the Pragmatists, and the Less-Committed.

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Why is it important?

Although the importance of languages within tourism experiences is increasinly recognized, language tourism has been a neglected topic in tourism research. In addition, the few existing studies on language tourism have focused on the analysis of tourists who travel to formally learn a language, missing out on an important number of tourists who travel to learn a language informally.


We hope that this article will increase the interest of other researchers to approach this topic. Language tourism is a rich field for analysis of intercultural relations, communication barriers and transformational experiences.

Inês Carvalho
Universidade Europeia

Read the Original

This page is a summary of: Who are the language tourists? A factor‐cluster analysis based on language‐related attitudes, beliefs, and travel outcomes, International Journal of Tourism Research, October 2022, Wiley,
DOI: 10.1002/jtr.2559.
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