
Are Health e-Mavens the New Patient Influencers?
Even though the healthcare industry is usually considered a rather traditional and slowly evolving sector, change is happening. Digitalization is transforming t
Consumer Behaviour and Technology

The ongoing digitalization is increasingly transforming the way healthcare services are offered and consumed. eHealth and telemedicine related technologies are no longer seen as disruptors in the field but rather as new ways of modern healthcare attention.
This line of research will focus exclusively on the impact, acceptance and the use of healthcare related technologies and the consequences a digitalized healthcare is having on the society.
Even though the healthcare industry is usually considered a rather traditional and slowly evolving sector, change is happening. Digitalization is transforming t
Candidate: Anne Schmitz Advisors: Dr. Ana María Díaz Martín & Dr. María Jesús Yagüe Guillén Universidad Autónoma de Madrid, october 2019
