All Stories

  1. Bayesian Analysis of Heterogeneous Mediation (BAHM)

    Article • Journal of Consumer Research, September 2022, Oxford University Press (OUP)

    Tatiana Dyachenko

  2. Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues

    Article • Journal of Marketing Research, August 2020, SAGE Publications

    Tatiana Dyachenko

  3. Models of Sequential Evaluation in Best-Worst Choice Tasks

    Article • Marketing Science, November 2014, INFORMS

    Tatiana Dyachenko, Greg Allenby