All Stories

  1. Demand Models With Random Partitions

    Article • Journal of the American Statistical Association, June 2019, Taylor & Francis

    Greg Allenby

  2. A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

    Article • Journal of Marketing Research, February 2018, SAGE Publications

    Greg Allenby

  3. Sentence-Based Text Analysis for Customer Reviews

    Article • Marketing Science, November 2016, INFORMS

    Greg Allenby

  4. Benefit-Based Conjoint Analysis

    Article • Marketing Science, October 2016, INFORMS

    Dr. Nino Hardt, Dong Soo Kim, Greg Allenby

  5. Monetizing Ratings Data for Product Research

    Article • Marketing Science, September 2016, INFORMS

    Dr. Nino Hardt, Greg Allenby

  6. Price Promotions in Choice Models

    Article • Marketing Science, March 2016, INFORMS

    Greg Allenby

  7. Models of Sequential Evaluation in Best-Worst Choice Tasks

    Article • Marketing Science, November 2014, INFORMS

    Tatiana Dyachenko, Greg Allenby

  8. Modeling Indivisible Demand

    Article • Marketing Science, May 2014, INFORMS

    Greg Allenby

  9. The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

    Article • Marketing Science, July 2013, INFORMS

    Greg Allenby

  10. modeling consumer demand for variety

    Article • Marketing Science, May 2013, INFORMS

    Jaehwan Kim, Greg Allenby

  11. Testing Models of Strategic Behavior Characterized by Conditional Likelihoods

    Article • Marketing Science, July 2011, INFORMS

    Greg Allenby

  12. Multiple-Constraint Choice Models with Corner and Interior Solutions

    Article • Marketing Science, May 2011, INFORMS

    Jaehwan Kim, Greg Allenby

  13. Identifying Unmet Demand

    Article • Marketing Science, January 2011, INFORMS

    Greg Allenby

  14. The Effect of Media Advertising on Brand Consideration and Choice

    Article • Marketing Science, January 2011, INFORMS

    Greg Allenby

  15. Bayesian Analysis of Hierarchical Effects

    Article • Marketing Science, January 2011, INFORMS

    Greg Allenby

  16. Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance

    Article • Marketing Science, September 2010, INFORMS

    Greg Allenby

  17. A Model for Trade-Up and Change in Considered Brands

    Article • Marketing Science, January 2010, INFORMS

    Greg Allenby