All Stories

  1. Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets

    Article • Journal of Marketing, November 2017, American Marketing Association (AMA)

    Chee Wei Phang, Xueming Luo

  2. Mobile social networking application viability: a research framework

    Article • International Journal of Accounting and Information Management, September 2014, Emerald

    Chee Wei Phang

  3. Mobile Targeting

    Article • Management Science, July 2014, INFORMS

    Chee Wei Phang, Xueming Luo

  4. Using Personal Communication Technologies for Commercial Communications: A Cross-Country Investigation of Email and SMS

    Article • Information Systems Research, June 2014, INFORMS

    Chee Wei Phang