All Stories

  1. Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day

    Article • Journal of Management Information Systems, April 2019, Taylor & Francis

    Xueming Luo

  2. Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs

    Article • Journal of Marketing Research, January 2019, SAGE Publications

    Xueming Luo

  3. The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives

    Article • International Journal of Electronic Commerce, June 2018, Taylor & Francis

    Xueming Luo

  4. Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets

    Article • Journal of Marketing, November 2017, American Marketing Association (AMA)

    Chee Wei Phang, Xueming Luo

  5. Competitive Price Targeting with Smartphone Coupons

    Article • Marketing Science, October 2017, INFORMS

    Xueming Luo

  6. Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

    Article • Marketing Science, June 2017, INFORMS

    Xueming Luo

  7. Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

    Article • Marketing Science, March 2017, INFORMS

    Xueming Luo

  8. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

    Article • Marketing Science, March 2016, INFORMS

    Xueming Luo

  9. Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

    Article • Information Systems Research, September 2015, INFORMS

    Bin Gu, Xueming Luo

  10. Mobile Targeting

    Article • Management Science, July 2014, INFORMS

    Chee Wei Phang, Xueming Luo

  11. Corporate social performance, analyst stock recommendations, and firm future returns

    Article • Strategic Management Journal, February 2014, Wiley

    Xueming Luo