All Stories

  1. Effectuation and Morphogenesis in the New Zealand Fairtrade Marketing System

    Article • Journal of Macromarketing, November 2019, SAGE Publications

    Dr Michelle Renton, Hamish Simmonds

  2. Like is a verb: exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement

    Article • Journal of Product & Brand Management, July 2017, Emerald

    Dr Michelle Renton, Hamish Simmonds

  3. Small but sophisticated

    Article • Journal of Research in Marketing and Entrepreneurship, October 2015, Emerald

    Dr Michelle Renton