All Stories

  1. Customer value co-creation behaviour in fitness centres: how does it influence customers’ value, satisfaction, and repatronage intention?
  2. The 27th SEA Games Myanmar 2013: a Facebook perspective
  3. Consumers’ goal-directed behavior of purchasing sportswear products online
  4. Predicting consumers’ intention to purchase sporting goods online: An application of the model of goal-directed behavior
  5. Effects of physical education, extracurricular sports activities, and leisure satisfaction on adolescent aggressive behavior: A latent growth modeling approach
  6. Priorities and preferences for collegiate athletic goals and processes in South Korea
  7. Effects of Chinese Sport Tourists’ Perceptions toward Service Quality in Jeju Island
  8. Let’s go cycling: an analysis of tourists’ experience on online user-generated content
  9. The experience of watching baseball games in Korea: an analysis of user-generated content on social media using Leximancer
  10. Determinants of Chinese Tourists’ Loyalty to Korea: A Comparison of Film and Non-film Tourist Perceptions
  11. Revisiting the Leadership Scale for Sport
  12. Consumer-brand relationships in sports products and repurchase intention
  13. The influence of destination image and tourist satisfaction on tourist loyalty: a case study of Chinese tourists in Korea
  14. Relationship Between Sport Website Quality and Consumption Intentions
  15. Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan
  16. Determinants of Chinese Tourists’ Loyalty to Korea: A Comparison of Film and Non-film Tourist Perceptions
  17. Is That a Nike? The Purchase of Counterfeit Sporting Goods through the Lens of the Theory of Planned Behavior
  18. South Korea's Destination Image: Comparing Perceptions of Film and Nonfilm Chinese Tourists
  19. Bifactor analysis of motivation for charity sport event participation
  20. Application of a Modified Internet Shopper Lifestyle Scale to Taiwanese College-Age Sporting Goods Consumers
  21. CONSUMER BEHAVIOR TOWARD COUNTERFEIT SPORTING GOODS
  22. The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers
  23. FAST AND FURIOUS: ANALYSIS OF THE SINGAPORE AND KOREAN F1 GRAND PRIX SPECTATORS’ BLOGS
  24. The Influence of Sports Fan Ethnocentrism on Major League Baseball Game Viewing Behavior:
  25. Value Co-Creation in Fitness Centers