All Stories

  1. Body Image, Physical Activity and Sport Involvement: A Study on Gender Differences

    Article • Physical Culture and Sport Studies and Research, March 2020, De Gruyter

    Ho Keat Leng

  2. The experience of sport tourists at the Formula 1 Singapore Grand Prix: an exploratory analysis of user-generated content

    Article • Sport in Society, October 2019, Taylor & Francis

    Ho Keat Leng

  3. A Foucauldian Analysis on Discourse in Primary School Physical Education Classes in Singapore

    Article • Physical Culture and Sport Studies and Research, September 2019, De Gruyter

    Ho Keat Leng

  4. Sponsorship and advertising in sport: a study of consumers’ attitude

    Article • European Sport Management Quarterly, September 2018, Taylor & Francis

    Ho Keat Leng

  5. The 27th SEA Games Myanmar 2013: a Facebook perspective

    Article • Sport in Society, September 2018, Taylor & Francis

    Dr Weisheng Chiu, Ho Keat Leng

  6. Marketing sport coaching services on social network sites: an examination of social influence and country-of-origin effect

    Article • Managing Sport and Leisure, July 2018, Taylor & Francis

    Ho Keat Leng

  7. Development of a scale to measure gamer experiences in sport video games

    Article • International Journal of Sport Management and Marketing, January 2018, Inderscience Publishers

    Ho Keat Leng

  8. Sponsor recall in sports events of short duration: empirical evidence from swimming competitions

    Article • International Journal of Sports Marketing and Sponsorship, May 2017, Emerald

    Ho Keat Leng

  9. Let’s go cycling: an analysis of tourists’ experience on online user-generated content

    Article • International Journal of Tourism Cities, March 2017, Emerald

    Dr Weisheng Chiu, Ho Keat Leng

  10. The Role of Social Influence in Purchasing Sports Apparel

    Article • Athens Journal of Sports, November 2016, Athens Institute for Education and Research ATINER

    Ho Keat Leng

  11. Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan

    Article • Asia Pacific Journal of Marketing and Logistics, January 2016, Emerald

    Dr Weisheng Chiu, Ho Keat Leng

  12. Is That a Nike? The Purchase of Counterfeit Sporting Goods through the Lens of the Theory of Planned Behavior

    Article • CHOREGIA, November 2015, Department of Sport Management, University of Peloponnese

    Dr Weisheng Chiu, Ho Keat Leng

  13. Singapore 2010 Youth Olympic Games and national pride

    Article • Sport Business and Management An International Journal, March 2015, Emerald

    Ho Keat Leng

  14. Marketing Sports Products on Facebook: The Effect of Social Influence

    Article • Physical Culture and Sport Studies and Research, June 2014, De Gruyter

    Ho Keat Leng

  15. Demographic differences in recall and recognition rates of in-game advertisements

    Article • Journal of Direct Data and Digital Marketing Practice, January 2014, Springer Science + Business Media

    Ho Keat Leng

  16. Methodological Issues in Using Data from Social Networking Sites

    Article • Cyberpsychology Behavior and Social Networking, September 2013, Mary Ann Liebert Inc

    Ho Keat Leng

  17. Make me proud! Singapore 2010 Youth Olympic Games and its effect on national pride of young Singaporeans

    Article • International Review for the Sociology of Sport, December 2012, SAGE Publications

    Ho Keat Leng

  18. A Study on the Effectiveness of In-Game Advertisements

    Article • International Journal of Sport Management Recreation & Tourism, December 2011, Association of Sport Tourism and Recreation

    Ho Keat Leng