All Stories

  1. Exploring interactions between commuters with disabilities and transport service providers

    Article • Journal of Services Marketing, May 2023, Emerald

    Dr Emmanuel Mogaji, Dr Nguyen Phong Nguyen

  2. Corporate social responsibility for women's empowerment: a study on Nigerian banks

    Article • The International Journal of Bank Marketing, January 2021, Emerald

    Dr Emmanuel Mogaji, Dr Nguyen Phong Nguyen

  3. Emotional appeals in UK business-to-business financial services advertisements

    Article • The International Journal of Bank Marketing, February 2018, Emerald

    Dr Emmanuel Mogaji

  4. Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands

    Article • Journal of Product & Brand Management, September 2017, Emerald

    Dr Emmanuel Mogaji

  5. Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data

    Article • Cogent Business & Management, August 2016, Taylor & Francis

    Dr Emmanuel Mogaji

  6. Marketing strategies of United Kingdom universities

    Article • The International Journal of Educational Management, May 2016, Emerald

    Dr Emmanuel Mogaji

  7. This advert makes me cry: Disclosure of emotional response to advertisement on Facebook

    Article • Cogent Business & Management, May 2016, Taylor & Francis

    Dr Emmanuel Mogaji

  8. Reflecting UK as a diversified country

    Article • Marketing Intelligence & Planning, September 2015, Emerald

    Dr Emmanuel Mogaji

  9. Features of UK Mortgage Print Advertisement

    Article • SSRN Electronic Journal, Elsevier

    Dr Emmanuel Mogaji