All Stories

  1. Export Performance: A Focus on Discretionary Adaptation

    Article • Journal of International Marketing, December 2017, SAGE Publications

    Peter Magnusson

  2. Eastern Versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization

    Article • Journal of International Marketing, March 2017, American Marketing Association (AMA)

    Peter Magnusson

  3. The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global versus Local Consumer Culture Positioning

    Article • Journal of International Marketing, June 2016, SAGE Publications

    Peter Magnusson

  4. An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification

    Article • International Marketing Review, November 2015, Emerald

    Peter Magnusson

  5. Stages of Market Development

    Article • September 2010, Wiley

    Peter Magnusson, Peter Magnusson

  6. Dimensions of fit between a brand and a social cause and their influence on attitudes

    Article • International Journal of Research in Marketing, June 2010, Elsevier

    Peter Magnusson

  7. International experience and CEO selection: An empirical study

    Article • Journal of International Management, March 2006, Elsevier

    Peter Magnusson, Peter Magnusson

  8. Is There a Country-of-Origin Theory?

    Article • Edward Elgar Publishing

    Peter Magnusson, Peter Magnusson

  9. Theory of the Global Consumer

    Article • Edward Elgar Publishing

    Peter Magnusson, Peter Magnusson