All Stories

  1. Once upon a time… technology: a fairy tale or a marketing story?

    Article • Journal of Marketing Management, July 2019, Taylor & Francis

    Professor Cristina Mele, Francesco Polese

  2. Complexity and viability in service ecosystems

    Article • Marketing Theory, May 2018, SAGE Publications

    Francesco Polese, Professor Cristina Mele

  3. Introduction to the Special Issue on Exploring Service Science for Data-Driven Service Design and Innovation

    Article • Service Science, December 2017, INFORMS

    Francesco Polese, Theodor Borangiu

  4. Introduction to the Naples Forum on Service Special Section

    Article • Service Science, March 2017, INFORMS

    Francesco Polese

  5. The Naples Forum on Service

    Article • Marketing Theory, May 2016, SAGE Publications

    Professor Cristina Mele, Francesco Polese

  6. systems theories supporting business and marketing decision making in emerging countries

    Article • Managing Service Quality, November 2014, Emerald

    Francesco Polese, jaqueline pels

  7. Viable service systems and decision making in service management

    Article • Journal of Service Management, August 2012, Emerald

    Francesco Polese

  8. Editorial Column—Service Research Integration and Future Directions—The Naples Forum on Service

    Article • Service Science, June 2012, INFORMS

    Francesco Polese

  9. Perspective Shifts in Marketing: Toward a Paradigm Change?

    Article • Service Science, June 2012, INFORMS

    Francesco Polese