All Stories

  1. HUMOR EFFECTIVENESS IN SOCIAL VIDEO ENGAGEMENT

    Article • The Journal of Marketing Theory and Practice, March 2018, Taylor & Francis

    Dr Sandra S Graca

  2. An institutional view of the communication flows between relation-based and rule-based countries

    Article • International Journal of Emerging Markets, January 2017, Emerald

    Dr Sandra S Graca

  3. Buyer-supplier Relationships

    Article • Journal of Business and Industrial Marketing, August 2015, Emerald

    Dr Sandra S Graca