Publication not explained
This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.
If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.
Featured Image
Read the Original
This page is a summary of: HUMOR EFFECTIVENESS IN SOCIAL VIDEO ENGAGEMENT, The Journal of Marketing Theory and Practice, March 2018, Taylor & Francis,
DOI: 10.1080/10696679.2017.1389247.
You can read the full text:
Contributors
The following have contributed to this page
