All Stories

  1. Strategy and what it means to be strategic: redefining strategic, operational, and tactical decisions

    Article • Journal of Strategy and Management, April 2021, Emerald

    Dr Azaddin Salem Khalifa

  2. Strategy, nonstrategy and no strategy

    Article • Journal of Strategy and Management, August 2020, Emerald

    Dr Azaddin Salem Khalifa

  3. Strategy: restoring the lost meaning

    Article • Journal of Strategy and Management, December 2019, Emerald

    Dr Azaddin Salem Khalifa

  4. Mission, purpose, and ambition: redefining the mission statement

    Article • Journal of Strategy and Management, August 2012, Emerald

    Dr Azaddin Salem Khalifa

  5. Three Fs for the mission statement: what's next?

    Article • Journal of Strategy and Management, February 2011, Emerald

    Dr Azaddin Salem Khalifa

  6. Rethinking the current dominant approach to business school strategy

    Article • European Business Review, October 2010, Emerald

    Dr Azaddin Salem Khalifa

  7. Drawing on students' evaluation to draw a strategy canvas for a business school

    Article • The International Journal of Educational Management, August 2009, Emerald

    Dr Azaddin Salem Khalifa

  8. Student‐as‐aspirant: strategic implications for business education

    Article • European Business Review, March 2009, Emerald

    Dr Azaddin Salem Khalifa

  9. The “strategy frame” and the four Es of strategy drivers

    Article • Management Decision, June 2008, Emerald

    Dr Azaddin Salem Khalifa

  10. A customized measure of service quality in the UAE

    Article • Managing Service Quality, August 2005, Emerald

    Dr Azaddin Salem Khalifa

  11. Customer value: a review of recent literature and an integrative configuration

    Article • Management Decision, June 2004, Emerald

    Dr Azaddin Salem Khalifa