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Strategy, nonstrategy, and no strategy are three distinct concepts. Only substantive definition of strategy can draw boundaries around the concept and make this distinction possible. Strategy is aspirational, power-creating, directional, systemic, and intentional. A strategy that is not claimed by an entity should not be attributed to it, and a false claim does not turn nonstrategy into strategy.

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This page is a summary of: Strategy, nonstrategy and no strategy, Journal of Strategy and Management, August 2020, Emerald,
DOI: 10.1108/jsma-04-2020-0092.
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