All Stories

  1. SME marketing: efficiency in practice

    Article • Small Enterprise Research, September 2018, Taylor & Francis

    Professor Audrey Gilmore

  2. An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases

    Article • Marketing Intelligence & Planning, April 2016, Emerald

    Professor Audrey Gilmore

  3. Loyalty card adoption in SME retailers: the impact upon marketing management

    Article • European Journal of Marketing, April 2015, Emerald

    Professor Audrey Gilmore

  4. A new era of consumer marketing?

    Article • European Journal of Marketing, November 2013, Emerald

    Professor Audrey Gilmore, Dr Jordan R. Gamble

  5. Researching SME/entrepreneurial research

    Article • Journal of Research in Marketing and Entrepreneurship, October 2013, Emerald

    Professor Audrey Gilmore, Dr Damian M Gallagher, Dr Jordan R. Gamble