All Stories

  1. Researching SME/entrepreneurial research
  2. Social integration and the role of student societies in higher education: an exploratory study in the UK
  3. Long-term brand development versus short-term business targets: the impact of price promotions on branded food products
  4. The strategic marketing of small sports clubs: from fundraising to social entrepreneurship
  5. Is Social Entrepreneurship an Untapped Marketing Resource? A Commentary on its Potential for Small Sports Clubs
  6. A journey into the unknown; taking the fear out of structural equation modeling with AMOS for the first-time user
  7. E‐marketing and SMEs: operational lessons for the future
  8. Religiosity, Relationships and Consumption: A Study of Church Going in Ireland
  9. Networking as an Entrepreneurial Aid to Export Marketing