All Stories

  1. The effect of materialism on conspicuous vs inconspicuous luxury consumption: focused on need for uniqueness, self-monitoring and self-construal

    Article • Asia Pacific Journal of Marketing and Logistics, July 2020, Emerald

    Dr. Dong-Mo Koo

  2. Following up the article “Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments” by Loureiro, Koo, and Ribeiro

    Article • Journal of Global Scholars of Marketing Science, March 2018, Taylor & Francis

    Dr. Dong-Mo Koo

  3. Volunteering as a mechanism to reduce guilt over purchasing luxury items

    Article • Journal of Product & Brand Management, November 2015, Emerald

    Dr. Dong-Mo Koo

  4. The strength of no tie relationship

    Article • European Journal of Marketing, July 2015, Emerald

    Dr. Dong-Mo Koo

  5. Combined effects of valence and attributes of e-WOM on consumer judgment for message and product

    Article • Internet Research, February 2015, Emerald

    Dr. Dong-Mo Koo