All Stories

  1. Fair and easy: the effect of perceived fairness, effort expectancy and user experience on online slot machine gambling intention
  2. Positioning narratives of wine tourism websites: a lexical analysis across two different regions
  3. Using an aesthetics and ontology framework to investigate consumers’ attitudes toward luxury wine brands as a product category
  4. Learner Satisfaction in Marketing Simulation Games
  5. Knowledge effects on the exploratory acquisition of wine
  6. The impact of country connectedness and cultural values on the equity of a country’s workforce
  7. Frontline Employees
  8. Anomia and Fraudulent Behavior by Retail Employees
  9. Value of Computers, Familiarity and Involvement among Asian and Australian University Students
  10. Market Orientation and Performance: The Australian Public Sector Experience
  11. Is Pulling Mom & Dad’s Strings a Global Phenomenon? (A Study of Children’s Purchase Influence in the United States and Malta)
  12. An Exploratory Investigation of the Benefits of Guanxi in Chinese Business Relationships
  13. Excellence, Market Orientation, Some Aspects of Service Quality and Their Effect on Performance in Service Companies Propositions and a Model
  14. Corporate Reputation, Service Quality and Attitude toward Price: The Case of an Energy Utility
  15. Past Behavior: The Best Predictor of Future Behavior - or is it?
  16. The Link Between Market Orientation and Performance in Universities: Some Empirical Evidence
  17. An Assessment of the Dimensions and the Stability of Items in the Markor Scale
  18. Corporate Reputation, Customer Satisfaction, & Customer Loyalty: What is the Relationship?
  19. Service Reliability and the Market Orientation- Performance Link
  20. The Effect of Service Quality and Consumer Trust on Retail Website Loyalty
  21. The Effects of Environmental Challenges and Centralisation on the Entrepreneurial Orientation and Performance of Public Sector Entities
  22. Satisfaction As A Mediator in The Link Between Service Quality And Service Loyalty
  23. Psychometric Properties of the Schlinger Viewer Response Profile: Evidence From a Large Sample
  24. Do consumers of FMCGs seek brands with congruent personalities?
  25. Elements of a talent strategy for effective relationship building: A study among bank sales and service providers
  26. Corporate sustainability in action
  27. Psychometric Properties of the Feedback Orientation Scale among South African Salespersons
  28. What Makes Win, Place, or Show?
  29. Organizational commitment and users’ perception of ease of use: a study among bank managers
  30. Measuring customer attractiveness
  31. Perceived performance, equity sensitivity and organisational commitment among bank managers
  32. The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management
  33. The effect of behavioural activation and inhibition on CRM adoption
  34. Encouraging CRM systems usage: a study among bank managers
  35. How readable are mission statements? An exploratory study
  36. Competitive Advantage: Its Sources and the Search for Value
  37. How corporate reputation, quality, and value influence online loyalty
  38. Differentiation and silver medal winner effects
  39. Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?
  40. The Effect of Internal Marketing on Organizational Commitment in Iranian Banks
  41. An attitudinal measure of corporate reputation
  42. Psychometric Properties of the Schlinger Viewer Response Profile (VRP): Evidence from a Large Sample
  43. Psychometric Properties of the Brand Personality Scale: Evidence from a Business School
  44. The psychometric properties of eTail quality
  45. Corporate reputation and shareholders' intentions: An attitudinal perspective
  46. Global alliance networks: A comparison of biotech SMEs in Sweden and Australia
  47. The Effect of Anomia on Ethnocentric Tendencies: A Study Among Small Businesses in Two Island Microstates
  48. The effect of perceived value and overall satisfaction on loyalty: A study among dental patients
  49. To dub or not to dub: Language adaptation of global television advertisements for a bilingual community
  50. The formation of a “high price – high quality” inferential belief: a study among young buyers of mobile phones and note books
  51. The relationship between adult playfulness and viewers’ response to advert execution: an initial exploration
  52. The impact of switching costs on customer loyalty: A study among corporate customers of mobile telephony
  53. The market orientation-performance link: the role of service reliability
  54. Children’s perception of their influence over purchases: the role of parental communication patterns
  55. The effect of market orientation on new product performance: a study among Singaporean firms
  56. Service loyalty
  57. The Dark Side of Globalization and Liberalization: Helplessness, Alienation and Ethnocentrism Among Small Business Owners and Managers
  58. Anomia and deviant behaviour in marketing: some preliminary evidence
  59. Anomia and fraudulent behavior by retail customers:
  60. Steps in forecasting with seasonal regression: a case study from the carbonated soft drink market
  61. MarketingWithinthe Public Sector
  62. Service quality and satisfaction – the moderating role of value
  63. Some Consequences ofGuanxi
  64. Effects of Economic Recession on Export Activity
  65. Assessment of the Three-Column Format SERVQUAL
  66. The Role of Government in Promoting Exports During an Economic Recession
  67. The effect of anomie on academic dishonesty among university students
  68. Perceived agency politics and conflicts of interest as potential barriers to IMC orientation
  69. Measuring Corporate Reputation: A Case Example
  70. Communicating withtheCohort
  71. Corporate reputation and perceived risk in professional engineering services
  72. An assessment of the dimensions and the stability of items in the MARKOR scale
  73. Market Orientation and Performance in the Public Sector
  74. Expectations About Management Consultancy Services
  75. An internal marketing approach to public sector management
  76. Excellence-Market Orientation Link
  77. The Market Orientation-Performance Link: Some Evidence from the Public Sector and Universities
  78. The effect of internal marketing on organisational commitment among retail bank managers
  79. Do universities that are more market orientated perform better?
  80. Expectations about management consultancy services: Testing the assumption of equivalence across Australian and Singaporean firms
  81. Right first time in service:a checklist of best practice and the link to performance
  82. INTQUAL ‐ an internal measure of service quality and the link between service quality and business performance
  83. The Attitude Towards Advertising by Medical Practitioners and the General Public: Some Evidence from Malta
  84. Market orientation and organizational commitment in the Australian public sector
  85. Corporate reputation: concept and measurement
  86. The effects of dogmatism and social class variables on consumer ethnocentrism in Malta
  87. Market orientation and business performance: some European evidence
  88. Are There Excellent Service Firms, and Do They Perform Well?
  89. Propositions and a Model: Do Excellent Market Oriented Firms Who Deliver Quality Service Perform Better?
  90. Diversification Strategies for the Service Sector
  91. Diversification strategies for the service sector
  92. Malta: A Mediterranean Island State, its University, and its Future
  93. Towards the development of a scalar equivalent etic
  94. An International Collaborative Masters Degree in Integrated Marketing Communications